For many years, Apple has claimed (quoting third party research such as this recent one) that, while they have a much smaller market share in devices in peoples' hands, the vast majority of usage comes from their devices. As Clammr now reports, that usage gap extends to podcasts as well. I find it interesting (and telling) that the other mobile operating systems don't even appear on the report - Windows, Ubuntu, Simbian, Blackberry.
So, if it is true that internet browsing, on-device purchases, and now podcast consumption are completely dominated by the smaller market (relative to Android) of Apple i-device owners, that begs the question, what are all those non-Apple device owners doing with their devices? From my extensive user survey (conducted completely in my head of over 2,000 imaginary people), I have gathered the top 10 uses for non-Apple devices:
10. To finally fill that last HDMI port on your TV (non-Apple TV).
9. Taking photos.
8. Accessing the Google Play or Windows App stores. Just for browsing.
7. As a burner phone for a spy or criminal.
6. A flashlight, to light your way when times are dark.
5. A toothpick. What? You can't do that? Innovation, time to invent!
4. To replace the GPS navigator that doesn't update its maps.
3. It looks so sporty (and non-Apple) on my hip / cheek / purse / car holder.
2. There's something else you can do with it? How much does it cost? $1? Forget it.
And number 1? Phone calls and text messages.